Fractional CFO & COO
I'm Roger Bishton. 20+ years leading finance for growing businesses — now bringing genuine AI fluency into forecasting and reporting, so you get clearer answers, faster.
I've spent 20+ years as a hands-on CFO and COO — across fintech, proptech, SaaS and more — helping businesses get their numbers right and their strategy sharper. These days that includes real, working fluency in AI-driven forecasting and reporting too, not just the label.
A rare combination sits at the centre of it: ten years experience as an auditor at KPMG, followed by a career managing statutory audits, auditors and board reporting from the client side. Azur Partners builds on that foundation with a structured, hands-on programme in AI-driven financial planning, forecasting and reporting — bringing genuine AI fluency to fractional engagements, not just the label.
Fundraising runs through much of that track record too: supporting founders and boards through multiple funding rounds, from pre-seed through to Series-stage — building the financial model, preparing the data room, and standing behind the numbers in the investor conversation.
Board-level finance and operational leadership, without a full-time hire.
Embedded as deeply as the business needs — from a day a week to genuine interim leadership — covering everything a full-time CFO/COO would, scaled to fit.
The judgement that comes from having sat on the other side of the table.
Strategy reviews, board reporting, and a steady, experienced voice in the room when it's time to make the harder calls.
The model and the story that get a round across the line.
Financial modelling, data-room preparation and investor reporting — built from having done this many times before, on both sides.
Ten years of KPMG experience, now working for you from the client side of the table.
Managing the auditor relationship, the process and the board reporting around it — someone who's been on both sides means fewer surprises and a smoother audit.
Getting a business ready for sale, and managing the process through to completion.
Data-room preparation, advisor coordination and deal negotiation — drawn from managing several successful trade sales first-hand.
Building and developing the finance team around you, not just the numbers.
Executive coaching and mentoring for finance teams and senior management, so the capability stays after the engagement ends.
Sharper insight, faster — because the tools have finally caught up.
Forecasting, reporting and planning workflows built around genuine AI fluency, for better-informed decisions without the usual lag.